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Magic Newsletter
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Hey hey, pizza lovers and special others!
25 flew by, so much has happened, so much is happening, from when I started writing this to when I was done, it needed an update… so just gonna hit send now, enjoyyyyy byeeeeee.
The Dough Lab & Magic Garage
After a solid two and half years of searching for the right space we finally found the dream home for the new Magic John's HQ aka The Dough Lab. A former 1950’s mini museum right behind Hamburger Bahnhof on Heidestrasse 52.​ The space is perfect for our future dough production, bakery and event space. No worries we will remain with our OG spot on O.Street, but this new space will allow us to supply fresh dough to future outlets as we look to grow.
While we are renovating the new Dough Lab over the winter we’ve popped off in the front of the venue with the Magic Garage where we offer a limited selection of New York Style and Detroit Deep Dish pizzas until our
Tadaa-moment in the spring.
Expect a Magic Garage sale coming soon as we are emptying our storage spaces, a haunted Halloween Garage for the kids and a Magic Christmas Market.
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Delivering Independently Since 2020!
New Webshop Launched!
This new outpost will also allow us to expand our delivery zone further west into Moabit and Tiergarten, which we've had lots of requests for, so expect this to happen by latest October along with a campaign to remind everyone that we do indeed have our own independent delivery service! Like Ja! We have our own vehicles and staff and deliver our complete menu door to frikkin door dude.
Check out the new webshop, we’re very happy so far with the user experience and have gotten overwhelmingly positive feedback! Though we do partner up with Wolt and Über Eats to deliver some of our Detroit Deep Dish, we can not rely on these services to deliver our New York Style Pizza as they lack the heated bags to fit our gigantic pies...hey its a fact. And tbh it’s difficult enough for us, a dedicated slice shop, to train delivery staff to handle our own product with care, doing this with hundreds of drivers of a third party service provider is an impossible task.
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Last but def yeast… (sorry)
O.Street Bagels - The schmear that keeps on schmearing!
We’ve been popping up when possible at the current dough space but it’s quite challenging staff wise as we’ve taken on the garage. Gonna announce some dates in the fall and will open up the site to place pre-orders for bagels on a few dates. Plan is to open the bagel shop on O.Street as soon as the new production space is online… at the moment this looks like March/April… stay tuned!
Your feedback has been great and we're truly grateful as always for the support and words of encouragement.
Dassit you crazy kids! Have fun and support your local pizza dealer!
xx
Mj
6/12/2024
Newsletter
No.9
Seems as though these newsletters are getting further and further apart, not so much that there isn’t lots to tell, rather things move so fast that when we finally sit down to write, it all feels like old news. We’ll do our best to shut off the 24 hour news cycle brain and post here two or three times a year and keep you in the loop.
​Hard to believe we’re more than half way through our fifth year in business, this means we can get a permit for another block party for our birthday in April so definitely stay tuned, this will be one for the books.
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​​​​​​​​If you love someone, send them a pizza.
Vouchers are here!
​If you’re looking to send your nearest and dearest some hot cheesy love, look no more! Whether it’s local in Berlin at our shop or elsewhere in Germany via our Magic Market, our Vouchers are now available online and are redeemable on both online platforms and in the shop!!
It’s been a bit of a nightmare to have a voucher system that can be used across all platforms, seems like something that shouldn’t be an issue in these digital days, we’ll spare you the annoying details but until now, computer said no. Anyway, the problem is finally solved so If you’d like to grab a voucher you can do this online and email it directly to your lucky loved ones or you can swing by and grab one in the shop starting next week with one of our holiday cards.
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News from the Dough Lab
In the spirit of ‘everyday is a schoolday’ we are constantly learning new things about the art of doughmaking and the results are extremely satisfying. The biggest news is that we’ve finally found a local mill in Brandenburg with a killer 550 flour made with locally sourced wheat and we are no longer trucking tons of flour every month from the south of Germany, better pizza=better planet, a massive win.
On the Detroit front we’ve been testing a few batches with a Biga (pre-ferment) and we’re super happy with the result, a fluffier, more open crumb that's easier to digest. Now we just have to figure out how to scale this process in a 50m2 production space until we move to the new Mothership hopefully in 2025.
And speaking of the new mothership, as this move is approaching we’re starting to birth the next baby aka @O_Street_Bagels which will occupy the space we now use for production next to the pizza shop. Another much needed addition to our daily diet is a great bagel with a classic schmear. Expect the first pop up on a Sunday early February and then more regularly as we hit spring and summer till we can officially launch this pet project fully.
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Best Friends for Last!
Together with our lovely neighbors from @Bar_Amelie_Berlin, who run their own microbrew project Updoot, we’ve come up with our own beer. For the first Magic John’s brew we wanted to find the perfect ‘Plain Slice’ version of a beer, goes down easy and anytime, simple and always hits the spot, give it a shot and let us know what you think.
Allrighty lovely peeps; wishing you a fantastic holiday season and a happy new year! See you on the other side.
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xoxo
MJ